Community Health & Wellbeing
Momentum delivered a community workout activation at the Calisthenics Park, PARC, featuring Jordan Yeoh as guest coach. The programme included participant check-in, a 45-minute calisthenics session for mixed fitness levels, a group photo moment, and an exclusive fireside chat on training, mindset and consistency. The event activated the space in a highly visible way and demonstrated how PARC can host sports-led programmes that bring together community, content and brand collaboration.
Partners involved: EPIC / PARC, CocoKami, Shokubutsu and Bengbeng Sourdough. Deliverables included photography, video content, sponsor product shots and on-ground brand visibility.
